Follow-up conversation with Elena Rodriguez about the impact of our 2024 culture and talent strategy work. The "Best Places to Work" win was a high point, but Elena is concerned about sustainability. Voluntary turnover is still at 22%, and the employer branding work needs a Phase 2, specifically, leadership development and career path clarity for mid-career consultants. She mentioned that the AI disruption conversation is making it harder to recruit: "People ask me what Acme's AI strategy is, and I don't have an answer." She suggested that the talent strategy and the positioning strategy are deeply connected, you can't attract talent without a clear identity.

Elena gets it. She sees the connection between positioning, culture, and talent that Robert hasn't fully articulated yet. She would be a powerful internal advocate for the repositioning engagement.