Presented the full market assessment findings to Judith and David. Key deliverables included a competitive landscape map, customer segment analysis with the urban renter discovery, growth opportunity matrix, and a recommended strategic direction. Judith plans to use the findings in her pitch for the VP role and the broader Home Services investment case. David asked detailed questions about implementation feasibility, a sign he is thinking about execution, not just strategy.

Strong delivery. The customer segment insight is the anchor of the whole narrative. Judith has what she needs to make her case internally.