Kickoff session for the Home Services Market Assessment engagement. Judith secured a $85K budget for a 6-week market landscape analysis after the SRS acquisition shifted competitive dynamics. We aligned on scope: competitive positioning analysis, customer segment mapping, and growth opportunity identification. Judith brought David Frank into the conversation for the first time, he will be the operational counterpart managing internal data access.

First paid engagement with Home Depot. Judith fought to get this budget approved. We need to deliver something exceptional.