Working session to synthesize findings from the first two weeks of stakeholder interviews and data analysis. The biggest revelation was a customer segmentation gap: leadership assumed the core Home Services customer was a suburban homeowner aged 35-55, but the data shows the fastest-growing segment is urban renters aged 25-40 using on-demand services. This fundamentally changes the growth strategy. Judith and David were both energized by the finding, it gives them a differentiated narrative for leadership.

This is the kind of insight that makes an engagement worthwhile. The customer segment discovery changes everything about their go-to-market. Judith knows how to use this politically.