First check-in of 2025 with Judith after her VP promotion. She shared how the role is shaping up, she now has direct budget authority and a small strategy team. The market assessment we delivered last year was cited in her promotion case. She mentioned that the $5B target is still the North Star but the timeline may shift to 2028. David got promoted to Director. We discussed the possibility of a larger engagement later in the year once she has her team fully staffed.

The promotion changes everything. Judith now has the authority to commission work directly. She remembered every detail from our assessment. Patient relationship investment is paying off.