Deep-dive strategy session reviewing the Home Services landscape heading into 2025. Judith walked through the competitive positioning versus Lowe's and Amazon, the SRS integration progress, and the emerging case for a dedicated VP-level strategy role. The conversation was the most strategic we have had. Judith is clearly thinking about this at an executive level now. We mapped out the organizational forces blocking growth and she asked for our perspective on how to frame the business case for leadership.

Judith is on the cusp of a major career move. If she gets the VP role, our relationship becomes even more strategically important. The assessment project built the foundation for this.