Kickoff meeting for the Acme Consulting positioning project. Robert Chen walked through Acme's current state, $40M revenue, generalist positioning, and growing pressure from Big Four firms moving into mid-market. He's considering industry specialization but unsure which verticals. Strong alignment on a 3-month engagement to develop a competitive positioning strategy.

Robert is no-nonsense. Former Deloitte partner, so he knows how consulting works from both sides. Appreciates candor. The BBQ recommendation sealed the deal (kidding... mostly).