Aspen Dental: Patient Journey Alignment
928 words · 13 sections
Document Status
v3 · Last updated Sep 20
Conversations and key moments that inform this document.
Dec 15, 2025
What is the most critical breakpoint in the current patient journey?
AnsweredHow should the document position the tele-dentistry pilot relative to the broader patient journey?
AnsweredShould the patient journey alignment cover all patient segments or focus on the highest-value acquisition channel?
AnsweredWhat data sources should inform the journey map, and which gaps need to be flagged?
AnsweredOverall Score
out of 10
Problem Alignment
Strong problem framing with clear evidence
Scope Clarity
Clear scope with one area needing refinement
Actionability
Recommendations are directionally strong but lack specificity
Client Readiness
Ready for internal use with minor polish
3 improvements suggested
I have access to 3 conversations related to this document. Ask me anything about what was discussed — specific quotes, who said what, timelines mentioned, or commitments made.
What did Judith say about the CEO's position on resource allocation?
In the Discovery Call (Jan 28), Judith mentioned that the CEO requested "more proof points" before committing additional headcount to Home Services. She described it as a disconnect — leadership publicly champions the growth target but won't back it with resources until they see evidence of traction.
In the Strategy Workshop (Feb 3), she elaborated that the CEO's hesitation is partly political — committing resources to Home Services means visibly deprioritizing Pro, which has stronger short-term numbers.
Did anyone mention specific dollar figures?
Yes. The $5B revenue target for Home Services by 2027 came up in all three conversations. David Frank mentioned that 60% of PM capacity is consumed by SRS integration, and Judith referenced $2B+ at risk if targets are missed due to under-investment. No specific budget numbers for the reallocation were discussed — that appears to be what the CEO wants the "proof points" for.
